Facebook Post Size 2026: Portrait Wins Now

The single most useful thing to know about Facebook post sizes in 2026 is that the square is no longer the default. Meta moved the feed to portrait, matching Instagram, and now recommends 1080 x 1350 (a 4:5 portrait) for feed images. A portrait post takes up roughly a third more screen on a phone than a square, which means more attention and more reach. If you are still posting squares out of habit, this is the change to make.

This guide covers every current Facebook image size: the portrait feed post, the square and landscape options, and the full-screen Story, including the Story safe zone where Facebook's interface covers your image. Start with the table, then jump to what you are making.

The three feed ratios, and which to use

Facebook feed images come in three shapes. The choice is mostly about how much screen you claim and what the post is for.

• Portrait, 1080 x 1350 (4:5): the default to use now. It is the tallest shape Facebook allows in the feed, so it pushes competing posts down and holds the eye longer. Meta recommends it and it consistently out-reaches the square.
• Square, 1080 x 1080 (1:1): fine, and tidy if you care about a uniform profile grid, but it takes less vertical space than portrait, so it gives up some reach.
• Landscape, 1200 x 630 (1.91:1): mostly for shared links (it is the link-preview size) and the occasional banner-style image. It claims the least feed space of the three.

If you are unsure, default to 1080 x 1350. The only time to deviate is a link post (landscape preview) or a deliberate grid aesthetic (square).

Facebook Story: 1080 x 1920 and its safe zone

A Facebook Story (and a Reel) is full-screen vertical at 1080 x 1920 (9:16). Facebook lays interface over it: your profile photo and name across the top, and reaction and reply controls across the bottom. Anything important you place in those bands gets covered. Keep your text, faces, and product in the center.

A practical rule: leave roughly the top 250 pixels and the bottom 420 pixels clear of text and logos. The center of the frame is where your message belongs. Most Facebook traffic is mobile, so design for this full-screen view first.

Format, compression, and color

• Photographs: JPG at high quality. It is the right format for photos and keeps the file small enough to limit Facebook's re-compression.
• Graphics with text or a logo: PNG. JPG smears the edges of letters at feed scale; PNG keeps them sharp.
• Resolution: upload at 1080 wide minimum. Below that, Facebook upscales and the post looks soft. Bigger than the listed sizes is wasted, since Facebook downscales.
• Color: export in sRGB. A wide-gamut profile (Adobe RGB, Display P3) can look dull or shifted after Facebook converts it on upload.

Quick fixes

My feed photo looks blurry

It was narrower than 1080 px and Facebook upscaled it, or it was already heavily compressed. Re-upload at 1080 x 1350 (or the size you need) from a clean source, as a high-quality JPEG.

My Story text is hidden

It is under the interface. Move text and logos out of the top ~250 px and bottom ~420 px, into the central band of the 1080 x 1920 frame.

Colors look washed out

The image used a wide-gamut color profile that Facebook converted to sRGB on upload. Export in sRGB first so what you see is what posts.

The short version

Use 1080 x 1350 portrait for feed posts now; it is Meta's recommended format and gets the most reach. Square (1080 x 1080) and landscape (1200 x 630) still work for grids and link previews. Stories and Reels are 1080 x 1920, with text kept in the center clear of the top ~250 px and bottom ~420 px. Export sRGB, JPG for photos, PNG for graphics.

The Facebook post resizer is pre-set to 1080 x 1350 and switches to the other sizes. For the cover photo specifically (a different shape with a desktop-vs-mobile crop), see the Facebook cover photo guide, and the social media size guide collects every platform in one place.